Ecommerce Tracking &Data LayerImplementation
Implement accurate ecommerce tracking for Shopify, WooCommerce, Magento & custom platforms.
- Purchase & Revenue Tracking
- Add to Cart & Checkout Funnel
- Product Performance
- Marketing Attribution
- Ecommerce Reports
Why Ecommerce Tracking Matters?
Without proper ecommerce tracking, businesses lose critical insights that impact growth.
Ecommerce Analytics Fundamentals
- Digital Analytics Overview
- Ecommerce Measurement
- KPIs & Metrics
- Conversion Funnel
- Customer Journey
Google Analytics 4 Setup
- Property Creation
- Data Streams
- Enhanced Measurement
- DebugView
- Custom Dimensions
Google Tag Manager Fundamentals
- GTM Interface
- Tags, Triggers & Variables
- Built-in Variables
- Preview & Debug Mode
- Publishing Workflow
Data Layer Implementation
- What is Data Layer?
- Data Layer Structure
- Ecommerce Objects
- Custom Variables
- Data Layer Debugging
Ecommerce Events Implementation
- view_item
- add_shipping_info
- add_to_cart
- purchase
- remove_from_cart
- refund
- begin_checkout
- add_payment_info
Revenue Tracking
- Revenue, Tax & Shipping
- Coupons & Discounts
- Product Revenue
- Average Order Value
- Refund & Returns
Marketing Attribution
- Google Ads Tracking
- Meta Ads Tracking
- UTM Parameters
- Campaign Tracking
- ROAS Measurement
Ecommerce Reporting
- Ecommerce Reports
- Purchase Journey
- Product Performance
- Checkout Funnel Analysis
- Looker Studio Dashboards
Shopify Store Tracking
Implement complete GA4 ecommerce tracking for Shopify store.
WooCommerce Store Tracking
Track all ecommerce events & generate actionable insights.
Magento Store Tracking
Implement revenue & marketing attribution for Magento.
Custom Ecommerce Implementation
Build custom data layer & track events for any custom platform.
- Implement accurate ecommerce tracking
- Measure marketing performance & ROI
- Configure GA4 for advanced insights
- Create ecommerce reports & dashboards
- Build robust data layer for any platform
- Debug & validate tracking like a pro
- Track revenue, conversions & customer journey
- Deploy production-ready tracking solutions
- Engineering Students
- Web Developers
- MBA / BBA Students
- Data Analysts
- Digital Marketers
- Business Owners
- Ecommerce Managers
- Anyone interested in Analytics
- Digital Analyst
- Implementation Specialist
- Marketing Analyst
- GA4 Consultant
- Analytics Engineer
- Data Consultant
Implementation Program
Founder, Admarg Digital
Do I need coding knowledge to join this?
No prior coding knowledge is required. The program starts from fundamentals and gradually moves to advanced implementation with guided, hands-on sessions.
Will Shopify, WooCommerce & Magento be covered?
Yes, the program includes dedicated live project modules for Shopify, WooCommerce, and Magento, along with a custom platform implementation project.
Will I get recordings of the live sessions?
Yes, all live sessions are recorded and shared with participants so you can revisit concepts and implementation walkthroughs anytime.
Is placement support provided?
Yes, participants receive placement assistance including resume guidance, mock interviews, and access to relevant job opportunities upon completion.
Google Tag Manager & Google Analytics 4
Master Google Tag Manager and GA4 for robust tracking and analytics.
- GTM Fundamentals
- Tags, Triggers & Variables
- Custom Events
- Consent Mode & Privacy
- GA4 Advanced Features
- Organic Search8.4K
- Direct4.2K
- Referral3.6K
- Paid Search2.4K
- page_view 18.6K
- session_start 8.2K
- scroll 5.6K
- add_to_cart 2.8K
- purchase 1.2K
Build In-Demand Skills. Accelerate Your Career.
Organizations rely on accurate data to make smarter decisions. Learn how to implement tracking, measure user behavior, and drive growth using GTM and GA4 – the industry's most powerful tools.
High Demand
Top skill for Digital Analysts, Marketers & Developers
Career Growth
Boost your career with in-demand analytics skills
Real-world Impact
Implement tracking that drives business results
Hands-on Learning
Practical sessions, live demos & real projects
What You Will Learn
Introduction to GTM & GA4
- Digital Analytics Basics
- GTM Architecture
- GA4 Overview
- Implementation Flow
GTM Fundamentals
- GTM Interface & UI
- Containers & Workspaces
- Built-in Variables
- Preview & Debug Mode
Tags, Triggers & Variables
- Tag Types
- Trigger Types
- Variable Types
- Best Practices
Event Tracking with GTM
- Click Tracking
- Form Tracking
- Scroll Tracking
- Video & File Tracking
Data Layer Implementation
- What is Data Layer?
- Data Layer Structure
- Push Events
- E-commerce Data Layer
GA4 Integration with GTM
- GA4 Configuration Tag
- Google Tag
- Event Parameters
- Conversion Events
GA4 Advanced Features
- Enhanced Measurement
- User Properties
- Audiences
- Explorations Overview
Consent Mode & Privacy
- Consent Mode v2
- Cookie Consent Setup
- Privacy Best Practices
- Regulatory Compliance
Debugging & Troubleshooting
- Tag Assistant
- GA4 DebugView
- Troubleshooting Tips
- Common Issues
Implementation Project
- End-to-End Implementation
- E-commerce Tracking
- Goal/Conversion Setup
- Reporting & Insights
- Engineering StudentsAll Streams
- MBA / BBA / MCA Students
- Digital Marketers
- Web Developers
- Data Analysts
- Anyone interested in Analytics
- Implement accurate tracking using GTM
- Configure GA4 for advanced insights
- Track user interactions & conversions
- Ensure data privacy & compliance
- Create meaningful reports & dashboards
- Make data-driven business decisions
The best hands-on training I've attended. Real-world examples and projects helped me implement tracking at my company.
Clear concepts, practical approach and amazing trainer! Now I can confidently manage GTM & GA4 implementations.
The curriculum is industry relevant and helped me crack interviews for top analytics roles.
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Digital Marketing with AI
Learn Digital Marketing with AI tools to run, analyze and optimize winning campaigns.
- SEO & Content Strategy
- Google Ads & Meta Ads
- AI Content & Automation
- Analytics & Reporting
- Marketing Automation
Google Tag Manager & GA4 Professional Training
Master Google Tag Manager, GA4, Consent Mode, Event Tracking and Advanced Analytics.
- GTM Fundamentals
- Tags & Triggers
- Custom Events
- GA4 Advanced Reports
Website Tracking & Analytics Implementation
Learn to implement accurate tracking using GA4, GTM and advanced analytics techniques.
- GA4 Setup & Configuration
- Event & Conversion Tracking
- Enhanced Ecommerce
- Data Layer Implementation
- Looker Studio Dashboards
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