Website Tracking & Analytics Implementation
End-to-end implementation: measurement plans, data layer design, event schemas, debugging and reporting workflows used by leading product teams.
Website Tracking Fundamentals
Event Tracking
Debugging & Validation
Reporting & Analysis
You will work on
- Measurement Plan
- Data Layer Design
- Event Schema
- Implementation
- Debugging & QA
- Reports & Insights
Key Learning Outcomes
Understand Tracking Basics
Learn how websites are tracked and how analytics data flows.
Design Data Layer
Structure a clean and scalable data layer for future tracking.
Implement Events
Implement standard and custom events using GTM & GA4.
Debug & Validate
Use debugging tools to validate events and data accuracy.
Analyze & Report
Create reports and extract actionable insights.
Build Reporting Workflows
Set up dashboards and automate reporting using Looker Studio.
Suitable For
Why Choose This Program?
- Practical, hands-on learning with real tools
- Live demonstrations & guided exercises
- Industry best practices & proven frameworks
- Certificate of Participation
- Perfect for quick skill upgrade & workshops
Program Outcomes
- Implement tracking like a pro
- Improve data accuracy & quality
- Confidently debug tracking issues
- Create meaningful reports & dashboards
Tools & Platforms
Analytics 4
Tag Manager
Studio
DevTools
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