Google Tag Manager & Google Analytics 4
Master Google Tag Manager and GA4 for robust tracking and analytics.
- GTM Fundamentals
- Tags, Triggers & Variables
- Custom Events
- Consent Mode & Privacy
- GA4 Advanced Features
- Organic Search8.4K
- Direct4.2K
- Referral3.6K
- Paid Search2.4K
- page_view 18.6K
- session_start 8.2K
- scroll 5.6K
- add_to_cart 2.8K
- purchase 1.2K
Build In-Demand Skills. Accelerate Your Career.
Organizations rely on accurate data to make smarter decisions. Learn how to implement tracking, measure user behavior, and drive growth using GTM and GA4 – the industry's most powerful tools.
High Demand
Top skill for Digital Analysts, Marketers & Developers
Career Growth
Boost your career with in-demand analytics skills
Real-world Impact
Implement tracking that drives business results
Hands-on Learning
Practical sessions, live demos & real projects
What You Will Learn
Introduction to GTM & GA4
- Digital Analytics Basics
- GTM Architecture
- GA4 Overview
- Implementation Flow
GTM Fundamentals
- GTM Interface & UI
- Containers & Workspaces
- Built-in Variables
- Preview & Debug Mode
Tags, Triggers & Variables
- Tag Types
- Trigger Types
- Variable Types
- Best Practices
Event Tracking with GTM
- Click Tracking
- Form Tracking
- Scroll Tracking
- Video & File Tracking
Data Layer Implementation
- What is Data Layer?
- Data Layer Structure
- Push Events
- E-commerce Data Layer
GA4 Integration with GTM
- GA4 Configuration Tag
- Google Tag
- Event Parameters
- Conversion Events
GA4 Advanced Features
- Enhanced Measurement
- User Properties
- Audiences
- Explorations Overview
Consent Mode & Privacy
- Consent Mode v2
- Cookie Consent Setup
- Privacy Best Practices
- Regulatory Compliance
Debugging & Troubleshooting
- Tag Assistant
- GA4 DebugView
- Troubleshooting Tips
- Common Issues
Implementation Project
- End-to-End Implementation
- E-commerce Tracking
- Goal/Conversion Setup
- Reporting & Insights
- Engineering StudentsAll Streams
- MBA / BBA / MCA Students
- Digital Marketers
- Web Developers
- Data Analysts
- Anyone interested in Analytics
- Implement accurate tracking using GTM
- Configure GA4 for advanced insights
- Track user interactions & conversions
- Ensure data privacy & compliance
- Create meaningful reports & dashboards
- Make data-driven business decisions
The best hands-on training I've attended. Real-world examples and projects helped me implement tracking at my company.
Clear concepts, practical approach and amazing trainer! Now I can confidently manage GTM & GA4 implementations.
The curriculum is industry relevant and helped me crack interviews for top analytics roles.
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